Released on: July 2, 2008, 1:11 pm

Press Release Author: MyShop by SQM

Industry: Small Business

Press Release Summary: A SQM survey of Ontario's Restaurants and Bars shows that
their employees perceive fewer customers are Drinking and Driving than they were
five years ago. Better customer service and greater education of the consequences of
impaired driving are suggested to be contributing factors to this decrease in Drunk
Driving.

Press Release Body: Toronto, ON - A recent survey of employees in Ontario's
restaurants and bars indicates that most staff believe far fewer people are Drinking
and Driving today than they were five years ago.

Of the 500 people surveyed, 84% felt that fewer customers were Driving after
Drinking, 9% felt that levels of Drinking and Driving have remained the same, 4%
felt there was more Drinking and Driving, while 3% were undecided.

A number of those surveyed felt that there was little change in the habits of older
customers, while younger patrons were drinking more responsibly. This is possibly
due to the greater education they have received of the consequences of drunk
driving. Others suggest that the decrease in drunk driving is attributed to
society's growing intolerance of impaired driving.

Many restaurant and bar owners also believe that employees who are better trained in
customer service are more attentive to their patrons drinking levels and this is
helping to contribute to these decreased levels of drunk driving.


Web Site: http://myshopbysqm.com

Contact Details: MyShop is a division of SQM which conducts market research. MyShop
by SQM is a new and exciting concept that allows small and medium-sized businesses
to easily operate their own Mystery Shopping Program. MyShop uses state of the art
market research procedures and technology to offer programs at an affordable price.
The easy-to-use website allows a business owner to sign up in three simple steps:
register as a user, build your own program and then login to pick up your results.
Access to this online market research service, is a cost-effective way to monitor
and improve your company\'s productivity, efficiency, customer service, and
ultimately, profitability.

For additional information, please visit the website at www.myshopbysqm.com or contact:

Mr. David Lipton
Sensors Quality Management Inc.
895 Don Mills Road
Suite 400, Tower 2
Toronto, ON M3C 1W3
Phone: 416-444-4491
Fax: 416-444-2422
Website: www.myshopbysqm.com
E-mail: davidL@sqm.ca